Analysis, news and
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Agribusiness universe.
USP and FGV professor,
agrobusiness specialist
Marcos Fava Neves

Professor Agro

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Marcos Fava Neves is as a part-time professor of planning and strategy at the School of Business (FEARP), University of São Paulo (Ribeirão Preto).  Holds a degree in agronomic engineering from ESALQ/USP – Piracicaba (1991), a master’s degree (1995) and a doctorate in management (1999) from FEA School of Business of the University of São Paulo. Studied European Agribusiness at ESSEC-IGIA/France (1995) and in Value Chains and at Wageningen University/Netherlands (1998-1999). He spent 2013 as a visiting professor at Purdue University (Indiana, USA), where he remains a permanent International Adjunct Professor. Since 2006, he has also held an international professorship at the University of Buenos Aires, Argentina. To complement his education, he did one week immersion programs at: Inalde/Colombia (2017), Florida International University/USA (2018), Purdue University/USA (2019), Incae/Costa Rica (2022), Rotterdam School of Management/Netherlands (2023), University of Stellenbosch/South Africa (2024) and University of Central Florida/USA (2025).

 

His expertise is in strategic planning for companies and food supply chains and currently serves as a board member for six private organizations, having participated on more than ten international boards throughout his career. In 2004 founded Markestrat Consultancy with partners, which now employs about 120 people and undertakes international projects, studies, and research in strategic planning and management for over 300 agri-food business organizations. Marcos has private sector experience, having worked at a citrus juice export company (1992-1993), an animal health/veterinary firm (1994-1995) and CEO of Brazil’s second-largest biofuel holding company (2008/2009).

 

Marcos has supervised over 40 doctoral dissertations and master’s theses and contributed to the education of around 2,000 business administration graduates in Brazil. His publications emphasize practical and effective business methods. He has authored over 150 articles in international journals and written or edited 80 books published by ten different publishers across Brazil, Uruguay, Argentina, South Africa, Singapore, the Netherlands, China, the United Kingdom, and the United States. Marcos has also contributed regularly to China Daily Newspaper, CNN TV in Brazil and authored case studies for Harvard Business School (2009/2010), Purdue University (2013/2019/2023), and Pensa/USP in the 1990s. He is one of Brazil’s most cited authors in strategy, planning, and agribusiness, with over 6,000 citations on Google Scholar.

 

As a highly active speaker, Marcos has delivered around 2,000 lectures and presentations in 25 countries. He has received approximately 150 recognitions from Brazilian and international organizations and was named a “Fellow” of the International Food and Agribusiness Management Association (IFAMA) in 2015.

 

In 2023, Marcos founded Harven Agribusiness School, a university dedicated to food and agribusiness, which currently enrolls 350 undergraduate students in Brazil. Coming from a farming family, Marcos is a passionate advocate for agriculture and the role of farmers in societal development. On the social front, together with his parents, he co-founded and supports Mucapp, an NGO that over the past 30 years, has built more than 600 homes for Brazilian families living in precarious conditions. Marcos is married to Camila and has three daughters: Beatriz, Julia, and Cecilia.

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